Susceptible individuals drive active social contagion
The catalyzing role that influential individuals play in driving large-scale social contagion has been the focus of many recent empirical and theoretical studies. Nevertheless, complementary studies suggest that the success of social contagion depends largely on having a group of highly susceptible...
| Published in: | Physical Review Research |
|---|---|
| Main Authors: | , , , , |
| Format: | Article |
| Language: | English |
| Published: |
American Physical Society
2019-11-01
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| Online Access: | http://doi.org/10.1103/PhysRevResearch.1.033125 |