Factors influencing demand forecasting and planning in the South African apparel industry : a case study
The apparel industry has become highly competitive and complex as consumers’ demands vary, thus pressuring organisations in this sector to invest in better demand forecasting and planning tools. Apparel supply chains are affected by both external and internal factors which impact on the performance...
| Published in: | The Retail and Marketing Review |
|---|---|
| Main Authors: | , |
| Format: | Article |
| Language: | English |
| Published: |
Department of Marketing Management, University of South Africa
2020-12-01
|
| Subjects: | |
| Online Access: | https://retailandmarketingreview.co.za/wp-content/uploads/2021/09/RMR16_2_1-17.pdf |