Factors affecting the purchase intention of non-certified halal Korean instant noodles

Purpose – This study aims to determine what factors encourage Muslim consumers to purchase non-halal MUI-certified instant noodles. Methodology – The sample for this study is selected using a purposive sampling technique with the criteria of Muslim respondents who never purchased non-halal MUI-cer...

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Bibliographic Details

Published in:	Asian Journal of Islamic Management
Main Authors:	Alissa Aulina Rahmawati, Hendy Mustiko Aji
Format:	Article
Language:	English
Published:	P3EI-Center for Islamic Economics Studies and Development 2022-12-01
Subjects:	Intrinsic religiosity knowledge of halal products, awareness of halal products, purchase intention
Online Access:	https://jurnal.uii.ac.id/AJIM/article/view/25394