Advertising in health and medicine: using mass media to communicate with patients
Abstract Background Advertising—a marketing communications method involving the paid use of mass media to deliver messages to desired audiences—represents one of the most common and effective avenues for engaging current and prospective patients. Although late to proliferate in the health services i...
| Published in: | BMC Health Services Research |
|---|---|
| Main Authors: | , |
| Format: | Article |
| Language: | English |
| Published: |
BMC
2020-09-01
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| Subjects: | |
| Online Access: | http://link.springer.com/article/10.1186/s12913-020-05599-3 |