Advertising in health and medicine: using mass media to communicate with patients

Abstract Background Advertising—a marketing communications method involving the paid use of mass media to deliver messages to desired audiences—represents one of the most common and effective avenues for engaging current and prospective patients. Although late to proliferate in the health services i...

書目詳細資料
發表在:	BMC Health Services Research
Main Authors:	James K. Elrod, John L. Fortenberry
格式:	Article
語言:	英语
出版:	BMC 2020-09-01
主題:	Advertising Marketing communications Promotion Hospitals Healthcare
在線閱讀:	http://link.springer.com/article/10.1186/s12913-020-05599-3

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