Mempertahankan Keunggulan melalui Sumber Daya: Strategi Kepemimpinan Biaya Usaha Mikro di Tengah Lonjakan Harga Input

Resource Advantage idea in business competitiveness promotes the development of competitive advantages by enterprises through their better possession of resources. MSME need to retain and improve their competitive advantage through cost leadership strategy. To achieve the competitiveness, MSME have...

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Bibliographic Details

Published in:	Jurnal Bisnis dan Kewirausahaan
Main Authors:	Ishbir Mujahid Adha, Endang Sulistya Rini, Yeni Absah
Format:	Article
Language:	Indonesian
Published:	Politeknik Negeri Bali 2024-11-01
Subjects:	consumers micro enterprises price leadership price surge resources advantage
Online Access:	https://ojs2.pnb.ac.id/index.php/JBK/article/view/1617