Heuristic vs Formalized Pricing in Consumer Markets: The Role of Price Perception Factors
In pricing management the dominating approach is applied on the basis of the classical paradigm of negative correlation between demand and price, which leads to overenthusiastic preference of price sales incentives and discount-bonus programs. However, the actual results of retailing raise doubts ab...
| الحاوية / القاعدة: | Управленческие науки |
|---|---|
| المؤلفون الرئيسيون: | , |
| التنسيق: | مقال |
| اللغة: | الروسية |
| منشور في: |
Government of the Russian Federation, Financial University
2025-03-01
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| الموضوعات: | |
| الوصول للمادة أونلاين: | https://managementscience.fa.ru/jour/article/view/625 |