Exploring the Impact Mechanism of AIGC-Driven Social Media Marketing Content on Consumer Decision-Making Behavior: A Two-Stage Hybrid Approach

The swift rise of ChatGPT and the growing integration of AI-generated content (AIGC) technologies are reshaping the digital marketing landscape in profound ways. These advancements are not only changing how social media marketing content is produced, but also altering its underlying characteristics....

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Bibliographic Details

Published in:	IEEE Access
Main Authors:	Jiacheng Luo, Kewei Zhang, Jiang Du
Format:	Article
Language:	English
Published:	IEEE 2025-01-01
Subjects:	AI-generated content (AIGC) social media marketing content (SMMC) purchase intention artificial neural network (ANN) SOR theory
Online Access:	https://ieeexplore.ieee.org/document/11131164/