Industrial Marketing Audit In Automobile Part Manufactures Companies of BAHMAN Group

Measured familiarity with markets and various scientific capabilities and shortcomings of each enterprise, requiring periodic and ongoing studies of its function is the Board. Without these studies, the possibility of improving the performance of a firm will not be there. Tools to implement this imp...

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Bibliographic Details

Published in:	‫مدیریت بازرگانی
Main Authors:	Abolfazl Masoomzadeh Zavareh, Vahid Nasehifar
Format:	Article
Language:	Persian
Published:	University of Tehran 2010-03-01
Subjects:	Industrial Marketing Marketing Audit Marketing Environment Marketing mix marketing strategy
Online Access:	https://jibm.ut.ac.ir/article_21220_772cacc9b7b2100e182c53ed8772a571.pdf