STORYTELLING AND UNIVERSITY BRANDING IDENTITY
The present article sets out to clarify the concepts of storytelling and branding, with a focus on university branding and visual identity – the latter being a vital element to a brand’s uniqueness. Storytelling is an important method of brand construction, and it entails a strong power of seductio...
| Published in: | Revista Română de Sociologie |
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| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
Romanian Academy
2016-08-01
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| Online Access: | http://revistadesociologie.ro/en/sites/default/files/09-aastate.pdf |