STORYTELLING AND UNIVERSITY BRANDING IDENTITY

The present article sets out to clarify the concepts of storytelling and branding, with a focus on university branding and visual identity – the latter being a vital element to a brand’s uniqueness. Storytelling is an important method of brand construction, and it entails a strong power of seductio...

書誌詳細
出版年:	Revista Română de Sociologie
第一著者:	ANDREEA MONICA STATE
フォーマット:	論文
言語:	英語
出版事項:	Romanian Academy 2016-08-01
オンライン･アクセス:	http://revistadesociologie.ro/en/sites/default/files/09-aastate.pdf

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