Fast Fashion Brands: Sustainable Marketing Practices and Consumer Purchase Behaviour

The fast fashion boom is faced with economic, environmental and social justice objections. Sustainable mar­keting initiatives have become a new style statement, and brands are shifting to environment-friendly manufacturing. This study explores how fashion apparel brands adopt sustainable marketing...

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Bibliographic Details

Published in:	Tekstilec
Main Authors:	Neha, Pradeep Joshi, Nishant Kumar
Format:	Article
Language:	English
Published:	University of Ljubljana Press (Založba Univerze v Ljubljani) 2024-03-01
Subjects:	sustainable marketing sustainable brand perception sustainable brand loyalty sustainable purchase behaviour
Online Access:	https://journals.uni-lj.si/tekstilec/article/view/16473