The Metaverse Territorial Brand: A Contemporary Concept
The “Metaverse Territorial Brand” integrates core and interconnected elements into a virtual, interactional, experiential, and immersive space known as the metaverse. This type of brand encompasses the connection with immersive territories that may or may not be digital twins of real territories. It...
| Published in: | Encyclopedia |
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| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2024-09-01
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| Subjects: | |
| Online Access: | https://www.mdpi.com/2673-8392/4/4/95 |