The Metaverse Territorial Brand: A Contemporary Concept

The “Metaverse Territorial Brand” integrates core and interconnected elements into a virtual, interactional, experiential, and immersive space known as the metaverse. This type of brand encompasses the connection with immersive territories that may or may not be digital twins of real territories. It...

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Bibliographic Details
Published in:	Encyclopedia
Main Author:	Giovana Goretti Feijó Almeida
Format:	Article
Language:	English
Published:	MDPI AG 2024-09-01
Subjects:	metaverse territorial brand metaverse immersive and digital territory
Online Access:	https://www.mdpi.com/2673-8392/4/4/95

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