The importance of message framing in rule compliance by visitors during wildlife tourism

Abstract A conundrum of wildlife tourism is balancing wildlife conservation and tourist satisfaction. Mountain gorillas (Gorilla beringei) are a flagship species for biodiversity and there is worldwide interest in gorilla trekking safaris. This tourism provides substantial revenue to the government...

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Bibliographic Details

Published in:	Conservation Science and Practice
Main Authors:	Simplicious J. Gessa, Jessica M. Rothman
Format:	Article
Language:	English
Published:	Wiley 2021-10-01
Subjects:	communication conservation psychology ecotourism framing effect messaging mountain gorillas
Online Access:	https://doi.org/10.1111/csp2.515