DIGITALISATION AS A MARKETING MANAGEMENT TOOL IN THE TOURISM INDUSTRY

This article explores the concept of digitalisation and its impact on marketing management in the tourism industry. The study examines the evolution of digitalisation from its origins in the 1960s and 1970s to its current role in the economy, with a particular focus on the tourism sector. Objective...

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Bibliographic Details

Published in:	Baltic Journal of Economic Studies
Main Authors:	Yuriy Safonov, Olha Korotun, Oksana Konarivska
Format:	Article
Language:	English
Published:	Izdevnieciba “Baltija Publishing” 2024-09-01
Subjects:	digitalisation digital technologies marketing management tourism tourism industry
Online Access:	http://www.baltijapublishing.lv/index.php/issue/article/view/2508