Social proof in social media shopping: An experimental design research
The practices of social proof techniques to attract consumers to shop on social media have proliferated over time and been used extensively. The reviewed literature uncovers that social community recommendation, customers’ ratings and reviews, celebrity’s endorser and numbers of likes, affect consum...
| Published in: | SHS Web of Conferences |
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| Main Authors: | , |
| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2017-01-01
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| Online Access: | https://doi.org/10.1051/shsconf/20173402005 |