THE IMPACT OF PROMOTION CAMPAIGNS OVER THE COMPANIES IN THE CURRENT ECONOMIC CONTEXT

In an increasingly competitive business environment, promotion campaigns have a great significance in terms of market positioning of companies. The promotion campaigns are having a key role, sometimes even vital, because the companies depend on their results. An remarkable promotion campaign will...

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Bibliographic Details

Published in:	Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie
Main Author:	FRÂNCU LAURENȚIU GABRIEL
Format:	Article
Language:	English
Published:	Academica Brâncuşi 2015-12-01
Subjects:	promotion campaigns; competitivity; brand; courier companies market; promotion strategy promotion campaigns competitivity brand courier companies market promotion strategy
Online Access:	http://www.utgjiu.ro/revista/ec/pdf/2015-Special%20ECOTREND/45_Francu.pdf