Failure of Value Co-creation; Co-destruction of Brand Value in Social Media
Objective With the increase in the use of social media platforms by customers to buy products and services of brands, the importance of interactions between companies and customers to improve the value of brands has increased. Therefore, brand managers have changed their interactions with customers...
| 出版年: | مدیریت بازرگانی |
|---|---|
| 主要な著者: | , , , |
| フォーマット: | 論文 |
| 言語: | ペルシア語 |
| 出版事項: |
University of Tehran
2024-06-01
|
| 主題: | |
| オンライン･アクセス: | https://jibm.ut.ac.ir/article_97957_9aa4d8d90bf79e0b2bcffb2b6b0e8ed5.pdf |