Using crossmodal correspondences as a tool in wine communication

IntroductionThis research investigates consumer acceptance of alternative methods for communicating information about wine, focusing on the alignment between sensory attributes and consumer expectations.MethodsA survey was administered to wine enthusiasts to assess their attitudes toward crossmodal...

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Bibliographic Details

Published in:	Frontiers in Psychology
Main Authors:	Anders Crichton-Fock, Charles Spence, Nicklas Pettersson
Format:	Article
Language:	English
Published:	Frontiers Media S.A. 2023-07-01
Subjects:	crossmodal correspondence multisensory experience crossmodal communication product matching wine communication
Online Access:	https://www.frontiersin.org/articles/10.3389/fpsyg.2023.1190364/full