The Imaginary-Symbolic Model: Jacques Lacan’s Theory in the Interpretation of Product Meaning in Advertising

The article presents the Imaginary-Symbolic Model – an analytical tool inspired by Jacques Lacan's theory for studying the meanings of products in advertisements. The analysis focuses on the mechanisms that influence consumer desires through the Symbolic, Imaginary, and Real orders, as well as...

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Bibliographic Details

Published in:	Zeszyty Naukowe Wyższej Szkoły Finansów i Prawa w Bielsku-Białej
Main Author:	Jakub Walicki
Format:	Article
Language:	English
Published:	University of Applied Sciences in Bielsko-Biała 2025-06-01
Subjects:	Imaginary Order Object Petit A Real Order Symbolic Order Jacques Lacan Interpretation of Advertisements
Online Access:	https://asej.eu/index.php/asej/article/view/859