Purchasing in the digital age: A meta-analytical perspective on trust, risk, security, and e-WOM in e-commerce

This comprehensive meta-analysis investigates the significant factors influencing consumer decision-making in e-commerce. Predominantly focusing on the parameters of trust, perceived risk, perceived security, and electronic word-of-mouth (e-WOM), this study provides insightful revelations on their i...

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Bibliographic Details

Published in:	Heliyon
Main Author:	Sofik Handoyo
Format:	Article
Language:	English
Published:	Elsevier 2024-04-01
Subjects:	Digital age Meta-analytical Trust Risk Security e-WOM
Online Access:	http://www.sciencedirect.com/science/article/pii/S2405844024057451