Optimal Software Versioning Strategy Considering Customization and Consumer Deliberation Behavior

This study investigates the optimal versioning problem when a monopoly software provider bears the deliberation cost to help reduce consumer uncertainty about SaaS customization. We develop stylized models based on different production strategies and deliberation support strategies. We consider cust...

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Bibliographic Details

Published in:	Journal of Theoretical and Applied Electronic Commerce Research
Main Authors:	Wenjun Shu, Zhongdong Xiao, Ruirui Zhang, Quanyao Cao
Format:	Article
Language:	English
Published:	MDPI AG 2023-02-01
Subjects:	OR in marketing software versioning cannibalization effect customization customer deliberation
Online Access:	https://www.mdpi.com/0718-1876/18/1/14