Product Impulsive Buying on Online Shops

Purpose: This research is aimed at assisting academics and business professionals in creating and implementing online marketing strategies to increase sales turnover through consumers' impulsive buying behavior to consider the factors of internet addiction, browsing and hedonistic lifestyles i...

وصف كامل

التفاصيل البيبلوغرافية
الحاوية / القاعدة:IJEBD (International Journal of Entrepreneurship and Business Development)
المؤلفون الرئيسيون: Yudith Febrianty Lerrick, Melvin Krisdiana Djami Rane, Jofret Umbu Soru Peku Djawang
التنسيق: مقال
اللغة:الإنجليزية
منشور في: LPPM of Narotama University Surabaya 2023-03-01
الموضوعات:
الوصول للمادة أونلاين:https://jurnal.narotama.ac.id/index.php/ijebd/article/view/2147