ROLE OF PURCHASE DECISION AS A MEDIATION THAT INFLUENCES ATMOSPHERE STORE ON CUSTOMER SATISFACTION
The study was conducted to analyze and determine the effect of the Store Atmosphere on purchasing decisions and customer satisfaction. The sample in this study is the customer of Wong Solo restaurant, Gorontalo City branch. The results showed that (1) Store atmosphere directly had a positive and sig...
| Published in: | Russian Journal of Agricultural and Socio-Economic Sciences |
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| Main Authors: | , , |
| Format: | Article |
| Language: | English |
| Published: |
iVolga Press
2020-07-01
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| Subjects: | |
| Online Access: | https://rjoas.com/issue-2020-07/article_06.pdf |