Users’ Perspective on the Credibility of Social Media Influencers in Romania and Germany

The present research addresses the issue of source credibility of social media influencers from the perspective of users. Social media influencers are defined as online personalities with a large number of followers, across one or several social media platforms. They have a complex role, being cont...

Full description

Bibliographic Details

Published in:	Romanian Journal of Communications and Public Relations
Main Authors:	Delia Balaban, Maria Mustățea
Format:	Article
Language:	English
Published:	National University of Political Studies and Public Administration (SNSPA), College of Communication and Public Relations, Bucharest 2019-04-01
Subjects:	source credibility social media influencer influencer marketing advertising research
Online Access:	https://journalofcommunication.ro/index.php/journalofcommunication/article/view/269