Analyzing the relationship between pricing strategy and customer retention in hotels: A study in Albania [version 1; peer review: 2 approved, 1 not approved]

Background: In the consumer-centric global economy of the 21st century, customer retention is a vital concept in the hospitality industry for building and sustaining long-term relationships. Recognizing the challenges of acquiring new customers, the industry acknowledges the significance of retainin...

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Bibliographic Details

Published in:	F1000Research
Main Authors:	Ariola Harizi, Brunela Trebicka, AZETA TARTARAJ
Format:	Article
Language:	English
Published:	F1000 Research Ltd 2023-06-01
Subjects:	Economy Pricing; pricing strategies; Customer retention; Hospitality industry; Relationship marketing eng
Online Access:	https://f1000research.com/articles/12-690/v1