Evolución y efectividad de las estrategias publicitarias: Su impacto en el posicionamiento de marca
This article aims to explore how advertising strategies have evolved and been effective, as well as to understand their impact on brand positioning and their influential role in the perception, recognition, and effective positioning of brands in a market that has been constantly transforming, presen...
| Published in: | Mundo Fesc |
|---|---|
| Main Authors: | , , |
| Format: | Article |
| Language: | English |
| Published: |
Fundación de Estudios Superiores Comfanorte
2025-04-01
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| Subjects: | |
| Online Access: | https://www.fesc.edu.co/Revistas/OJS/index.php/convicciones/article/view/1710 |