WOM as The Mediator of Marketing Mix to Customer Satisfaction in Covid-19 Pandemic

This study examines coffee shops’ marketing mix and its impact on customer satisfaction and word of mouth (WOM). Also, analyzing customer satisfaction mediates the relationship between the marketing mix and word of mouth. This study used a quantitative approach with 100 sampling of coffee shop’s cus...

وصف كامل

التفاصيل البيبلوغرافية

الحاوية / القاعدة:	International Research Journal of Business Studies
المؤلفون الرئيسيون:	Novi Haryati, Rosita Widya Putri, Nisrina Qotrunnada, Yafi Alam Syah, Mirza Ramadhani, Bagus Cahyo Nugroho
التنسيق:	مقال
اللغة:	الإنجليزية
منشور في:	Prasetiya Mulya Publishing 2021-11-01
الموضوعات:	marketing mix customer satisfactions word of mouth sem-pls premium coffee shop’s customer
الوصول للمادة أونلاين:	http://irjbs.com/index.php/jurnalirjbs/article/view/2478