A multi-criteria intelligence aid approach to selecting strategic key opinion leaders in digital business management
In the wake of the global disruption caused by the coronavirus pandemic, digital channels have emerged as a significant driver of business sales. As such, the value of digital business management has received considerable attention from industrial practitioners. Beyond conventional promotion techniq...
| 出版年: | Journal of Innovation & Knowledge |
|---|---|
| 主要な著者: | , , , |
| フォーマット: | 論文 |
| 言語: | 英語 |
| 出版事項: |
Elsevier
2024-07-01
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| 主題: | |
| オンライン･アクセス: | http://www.sciencedirect.com/science/article/pii/S2444569X24000416 |