Impact of artificial intelligence-enabled service attributes on customer satisfaction and loyalty in chain hotels: Evidence from coastal tourism destinations in western Thailand

This study investigates how artificial intelligence (AI)-enabled service attributes affect customer satisfaction and loyalty in chain hotels located in coastal tourism destinations in Western Thailand. We integrate the technology acceptance model, SERVQUAL, the stimulus-organism-response model, and...

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發表在:	Social Sciences and Humanities Open
Main Authors:	Noptanit Chotisarn, Thadathibesra Phuthong
格式:	Article
語言:	英语
出版:	Elsevier 2025-01-01
主題:	Artificial intelligence Customer loyalty hospitality Satisfaction Service efficiency
在線閱讀:	http://www.sciencedirect.com/science/article/pii/S2590291125000336