Willingness to Use Online Channel in Various Stages of the Services Buying Process
The change of the marketing channel in the purchase process is already widely described in the literature. However, the consumers' tendency to use remote channels at subsequent stages of purchase process is relatively rarely described. The aim of the article is to analyze the consumers’ tendenc...
| الحاوية / القاعدة: | Journal of Emerging Trends in Marketing and Management |
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| المؤلف الرئيسي: | |
| التنسيق: | مقال |
| اللغة: | الإنجليزية |
| منشور في: |
The Bucharest University of Economic Studies Publishing House
2019-11-01
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| الموضوعات: | |
| الوصول للمادة أونلاين: | http://www.etimm.ase.ro/RePEc/aes/jetimm/2019/ETIMM_V01_2019_93.pdf |