Willingness to Use Online Channel in Various Stages of the Services Buying Process

The change of the marketing channel in the purchase process is already widely described in the literature. However, the consumers' tendency to use remote channels at subsequent stages of purchase process is relatively rarely described. The aim of the article is to analyze the consumers’ tendenc...

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Bibliographic Details
Published in:	Journal of Emerging Trends in Marketing and Management
Main Author:	Marcin Lipowski
Format:	Article
Language:	English
Published:	The Bucharest University of Economic Studies Publishing House 2019-11-01
Subjects:	multichannel distribution services buying process customer behavior
Online Access:	http://www.etimm.ase.ro/RePEc/aes/jetimm/2019/ETIMM_V01_2019_93.pdf

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