The Effectiveness of Alternative Marketing Strategies and Trust in Improving Purchase Decisions of Fashion Products on E-Commerce Platform

In the market, people exchange goods and services with one another to satisfy their wants, including those related to fashion. The global fashion industry has changed due to the advances in information and communication technologies, especially in consumer purchasing patterns. Especially in consume...

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Bibliographic Details

Published in:	Mabsya
Main Authors:	Rizky Aldiansyah, Dimas Ditio, May Dedu, Agustina
Format:	Article
Language:	English
Published:	Fakultas Ekonomi dan Bisnis Islam 2025-04-01
Subjects:	online customer review content marketing flash sale trust purchase decision e-commerce
Online Access:	https://ejournal.uinsaizu.ac.id/index.php/mabsya/article/view/13352