THE IMPACT OF TRANSFORMATIONAL LEADERSHIP, CAREER ADAPTABILITY AND CREATIVITY ON SALESPEOPLE’S REACTIONS TOWARD DIGITAL TRANSFORMATION

This study examines the impacts of transformational leadership, career adaptability, salesperson creativity and demographic variables on the positive response exhibited by life insurance salespeople to digital transformation. The research method used here was survey research. Self-administered quest...

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Bibliographic Details
Published in:Business Excellence and Management
Main Authors: Kai-Ling CHANG, Lu-Ming TSENG
Format: Article
Language:English
Published: Bucharest University of Economic Studies 2024-09-01
Subjects:
transformational leadership
career adaptability
salesperson creativity
digital transformation
Online Access:https://beman.ase.ro/no143/3.pdf

Internet

https://beman.ase.ro/no143/3.pdf

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