Voting Decision and the Influences on Voter Behavior

This paper examines the complex relationship between voter behavior and political marketing electoral campaigns, with a particular focus on the decision-making process during electoral campaigns. The study aims to identify the psychological, social, and communicational factors that influence how...

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Bibliographic Details
Published in:Ovidius University Annals: Economic Sciences Series
Main Authors: Gabriel Dinu, Loredana Dinu
Format: Article
Language:English
Published: Ovidius University Press 2025-08-01
Subjects:
Online Access:https://stec.univ-ovidius.ro/html/anale/ENG/2025i1/Section%204/8.pdf