Voting Decision and the Influences on Voter Behavior

This paper examines the complex relationship between voter behavior and political marketing electoral campaigns, with a particular focus on the decision-making process during electoral campaigns. The study aims to identify the psychological, social, and communicational factors that influence how...

Full description

Bibliographic Details
Published in:	Ovidius University Annals: Economic Sciences Series
Main Authors:	Gabriel Dinu, Loredana Dinu
Format:	Article
Language:	English
Published:	Ovidius University Press 2025-08-01
Subjects:	voter behavior research campaign communication
Online Access:	https://stec.univ-ovidius.ro/html/anale/ENG/2025i1/Section%204/8.pdf

Similar Items

Managing Electoral Behaviour. A Study on the Perception of Resita Voters
by: Gabriel Dinu, et al.
Published: (2022-06-01)

Peculiarities of the influence of the electoral properties of candidates on voting behavior of voters
by: I. V. Groshev, et al.
Published: (2019-04-01)

Voting Behavior of Voters in Banica, Roxas City
by: Randy R. Gigawin
Published: (2009-09-01)

Election Campaign Management. A Case Study on Resita Population
by: Gabriel Dinu, et al.
Published: (2019-12-01)

The Influence of Social Groups on the Voting Behavior of the Resita Voter
by: Gabriel Dinu, et al.
Published: (2024-02-01)

Ranked Choice Voting and Youth Voter Turnout: The Roles of Campaign Civility and Candidate Contact
by: Courtney L. Juelich, et al.
Published: (2021-06-01)

Beginner Voter’s Behavior: Study of the Simultaneous Regional Elections at Karawang Regency, West Java
by: Encup Supriatna
Published: (2017-12-01)

Revisiting the voter as consumer analogy: an examination of Ghanaian voters decision-making process
by: Sayibu Ibrahim Nnindini, et al.
Published: (2025-12-01)

“Don’t Let the Illegals Vote!”: The Myths of Illegal Latino Voters and Voter Fraud in Contested Local Immigrant Integration
by: Robert Courtney Smith
Published: (2017-07-01)

The Influence of Political Gimmicks as a Campaign Strategy in the Society 5.0 Era on New Voters in Semarang City
by: Alvi Lutviah Amini, et al.
Published: (2025-01-01)

Determinants of voters behaviour and voting intention: The mediating role of social media
by: Zakari Bukari, et al.
Published: (2023-12-01)

The Impact of Political Marketing on Voting Behaviour of Cypriot Voters
by: Harry P. Sophocleous, et al.
Published: (2024-03-01)

Influence of online searches for campaign messages on voting behaviour in Ghana
by: Stanley Nelvis Glate, et al.
Published: (2024-05-01)

Dimensions of Vote-Buying and Voters’ Turnout in Nigeria’s 2023 Elections
by: Fatai Gbadebo Adeleke, et al.
Published: (2024-08-01)

NATURE OF ELECTORAL MARKETING IN ROMANIA
by: DINU GABRIEL
Published: (2014-02-01)

Voter Turnout Among Compulsory Voting Countries: Evidence from 1973 to 2018
by: Ikhsan Darmawan
Published: (2025-08-01)

Effects of Mass Media and Digital Media Internet on Young Voter Participation
by: Christina Natalia Jesica, et al.
Published: (2020-05-01)

Nonprofit Messaging and the 2020 Election: Findings from a Nonpartisan Get-Out-The-Vote (GOTV) Field Experiment
by: LeRoux Kelly, et al.
Published: (2022-08-01)

Accessibility of Voters with Disabilities in General Elections
by: Fitriyah Fitriyah, et al.
Published: (2021-12-01)

A POLITICAL MARKETING APPROACH REGARDING THE ELECTORAL SYSTEM IN ROMANIA
by: GABRIEL DINU, et al.
Published: (2019-02-01)

SECURITY CULTURE: THE CURE TO VOTER DEPRESSION IN ROMANIA
by: Adrian LESENCIUC, et al.
Published: (2022-10-01)

Investigating the Mix Effect of Political Marketing and Brand Equity of Political Parties on Voter Commitment and Loyalty in Iran; A Study of Eligible Citizens Voting in Tehran
by: Bagher Asgarnezhad Nouri, et al.
Published: (2021-08-01)

First-Time Voter Education Through the Democracy Volunteer Movement
by: Suryanef Suryanef, et al.
Published: (2020-11-01)

Why does female voters prefer vote buying in local head elections?
by: Mery Yanti, et al.
Published: (2023-04-01)

Electoral communication for illiterate voters, face-to-face, and at a distance, and its impact on the environment
by: Dounia Monsif, et al.
Published: (2023-01-01)

T Taking Into Account Imprecision in the Modeling Voter in a Multi-Agent Environment
by: Michel Milambu Belangany, et al.
Published: (2024-01-01)

Emoji Votes: Predicting Kathmandu’s 2022 Mayoral Election via Facebook Sentiment
by: Kapil Gurung, et al.
Published: (2025-09-01)

A Theoretical Analysis of Consumer Behaviour for Voters in Ghana
by: Stanley Nelvis Glate, et al.
Published: (2024-06-01)

Image of politicians in terms of the voters’ perception (the case of the Russian presidential election, 2012)
by: A. A. Papush
Published: (2014-06-01)

What electability means to voters and how it affects their decisions
by: Mayya Komisarchik, et al.

Modeling Electoral Psychology. Understanding Voting Behavior in the 21st Century
by: Eduardo Muñoz Suárez
Published: (2022-04-01)

Social networks and voter turnout
by: Georgia Kernell, et al.
Published: (2023-10-01)

Poisoning the Well: Negative Political Advertising and the Shaping of Voter Perception in Nigeria's 2023 Election
by: Chukwuebuka-Nwosu Justina Nwadiuto
Published: (2025-10-01)

Political Beliefs and Political Subjectivity of Grey Voters: The Case of Poland
by: Agnieszka Turska-Kawa
Published: (2023-12-01)

Gen Z voter behavior in the 2024 presidential election: A virtual ethnographic study on the Instagram accounts of presidential candidates
by: Alifa Nur Fitri, et al.
Published: (2023-12-01)

The Influence of President Joko Widodo's Instagram Content on Beginner Voters Participation in the 2019 General Elections
by: Marsha Ruth Handoko, et al.
Published: (2020-06-01)

Participation Dynamics of Voters Using ID Card in Local Elections: A Case Study of the 2015 Local Election in South Sulawesi
by: Andi Ahmad Yani, et al.
Published: (2017-10-01)

Individual-level factors influencing voter turnout in the 2014 European Parliament election
by: Serhii Shapovalov
Published: (2019-09-01)

The Effect of Macro-Economic Indicators on Voter Behavior in Turkey: An Analysis on General and Local Elections of 1980-2019
by: Başak Turna, et al.
Published: (2024-03-01)

Legal Status of Voters and Observers in the Remote Electronic Voting System in Russia
by: V. A. Rzhanovskiy
Published: (2024-04-01)