Effects of Brand Awareness, Brand Association, Perceived Quality, and Brand Loyalty on Overall Brand Equity in Sport. A Case Study of an Amateur Football Sports Club

The primary objective of this research endeavor outlined in the thesis was to evaluate the impact of the individual dimensions of Customer-Based Brand Equity (CBBE) – brand awareness, brand association, perceived quality and brand loyalty – on the overall brand capital of the researched amateur foot...

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Bibliographic Details

Published in:	Physical Culture and Sport: Studies and Research
Main Author:	Bańbuła Joanna
Format:	Article
Language:	English
Published:	Sciendo 2024-06-01
Subjects:	customer-based brand equity cbbe sports clubs brand awareness brand association perceived quality brand loyalty
Online Access:	https://doi.org/10.2478/pcssr-2024-0017