THE IDENTIFICATION OF PERSUASIVE MESSAGE CAMPAIGN “WONDERFUL INDONESIA 2015”

Tourism nowadays is entering a new era.  Recent years, tourism is the best bussiness in many countries. This research discusses about The branding strategy analyzed using STP theory (Segmentation, Targeting and Positioning) on Wonderful Indonesia campaign. This campaign is the Leading Campaign for I...

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Bibliographic Details

Published in:	Jurnal Aspikom
Main Authors:	Ilona Vicenovie Oisina, Angelia Sulistiwaty Sugianto
Format:	Article
Language:	English
Published:	Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM) 2017-09-01
Subjects:	wonderful indonesia, campaign, persuasive message.
Online Access:	https://jurnalaspikom.org/index.php/aspikom/article/view/106