The effect of brand, design, and price on intention to purchase mediated by quality perception at sport shoes X

Product cues have been identified as a major factor and are used by customers when they evaluate a product before deciding to buy. Customers evaluate products based on the product manual cues; generally, they use the brand, design and price, and produce quality perception and ceases on purchase inte...

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Bibliographic Details

Published in:	Journal of Economics, Business & Accountancy Ventura
Main Authors:	Endang Ruswanti, Benny Herlambang, Moehammad Unggul Januarko
Format:	Article
Language:	English
Published:	Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi (PPPM STIE) 2016-11-01
Subjects:	Brand, Design, Price, Perceived Quality, Purchase Intention
Online Access:	https://journal.perbanas.ac.id/index.php/jebav/article/view/458