Understanding factors affecting rice purchasing decisions in Indonesia: Does rice brand matter?
The rice sector is crucial to the Indonesian national economy. One of the staples in Indonesian society is rice. Many factors influence consumers’ purchase decisions. Rice brands can influence the psychological condition of the community, which raises the assumption that well-known brands of rice ar...
| Published in: | Open Agriculture |
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| Main Authors: | , , |
| Format: | Article |
| Language: | English |
| Published: |
De Gruyter
2024-06-01
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| Subjects: | |
| Online Access: | https://doi.org/10.1515/opag-2022-0303 |