IMPULSIVE AND COMPULSIVE BUYING IN RETAIL BUSINESS: AN OVERVIEW OF CONSUMER BEHAVIOR IN INDONESIA

The presence of pick-up service has caused a shifting in the pattern of consumer behavior. This happens particularly in the retail sector so that the growth of this business is increased. This paper aims to explain the relationship between impulsive and compulsive buying behavior in the retail secto...

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Bibliographic Details
Published in:Russian Journal of Agricultural and Socio-Economic Sciences
Main Authors: Zakiatuzzahrah, Arifianti R., Muftiadi A., Alexandri M.B.
Format: Article
Language:English
Published: iVolga Press 2018-07-01
Subjects:
Retail mix
impulsive buying
compulsive buying
business
Online Access:https://rjoas.com/issue-2018-07/article_11.pdf

Internet

https://rjoas.com/issue-2018-07/article_11.pdf

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