A Study on the Choice of Online Marketplace Co-Opetition Strategy Considering the Promotional Behavior of a Store on an E-Commerce Platform
The huge traffic of e-commerce platforms provides a wide market for stores, but the fierce competition among stores for onsite traffic increases the cost of onsite promotion for stores, and it also reduces the effectiveness of promotion. Therefore, more and more stores on e-commerce platforms are us...
| Published in: | Mathematics |
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| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2023-05-01
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| Subjects: | |
| Online Access: | https://www.mdpi.com/2227-7390/11/10/2263 |