Translating brand reputation into equity from the stakeholder’s theory: an approach to value creation based on consumer’s perception & interactions
Abstract This study is to examine the translation of a reputable brand into equity and how consumers’ perceptions can trigger value creation from commitment and pursuit of CSR by an organization and adopting the same as a brand, lifestyle, and culture, while pointing attention to the stakeholder’s t...
| الحاوية / القاعدة: | International Journal of Corporate Social Responsibility |
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| المؤلف الرئيسي: | |
| التنسيق: | مقال |
| اللغة: | الإنجليزية |
| منشور في: |
SpringerOpen
2024-01-01
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| الموضوعات: | |
| الوصول للمادة أونلاين: | https://doi.org/10.1186/s40991-023-00085-5 |