THE EFFECT OF CELEBRITY ENDORSEMENT VIA PERCEIVED VALUE TO PURCHASE INTENTION ON INSTAGRAM
The purpose of this research is to analyze the effect of celebrity endorsement to perceived value on Instagram and to analyze the effect of perceived value to purchase intention on Instagram. The method used in this research was cross sectional design. The data obtained was processed using quantitat...
| Published in: | Russian Journal of Agricultural and Socio-Economic Sciences |
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| Main Authors: | , , |
| Format: | Article |
| Language: | English |
| Published: |
iVolga Press
2019-01-01
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| Subjects: | |
| Online Access: | https://rjoas.com/issue-2019-01/article_33.pdf |