Reading Gender Stereotypes in Printed Advertisements
Semiotics describes how advertising messages manipulate the connection between ‘meaning’ and ‘reality’ by investigating how already determined meanings are attributed to given products, thus establishing methods of decoding their true meaning. Therefore, the central theme of the semiotic approach to...
| Published in: | Društvene i Humanističke Studije |
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| Main Authors: | , |
| Format: | Article |
| Language: | Bosnian |
| Published: |
University of Tuzla, Faculty of Humanities and Social Sciences
2024-07-01
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| Subjects: | |
| Online Access: | http://dhs.ff.untz.ba/index.php/home/article/view/16830 |