The effect of customer experience, customer satisfaction and word of mouth intention on customer loyalty: The moderating role of consumer demographics

Customer experience, satisfaction and word-of-mouth intention contribute a crucial part in enhancing customer loyalty in the banking sector. This study examines the moderators of the effect of customer experience, satisfaction and word-of-mouth intentions on customer loyalty. Data were collected fro...

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Bibliographic Details

Published in:	Cogent Business & Management
Main Authors:	Wilbert Manyanga, Charles Makanyeza, Zororo Muranda
Format:	Article
Language:	English
Published:	Taylor & Francis Group 2022-12-01
Subjects:	banking customer experience customer loyalty customer satisfaction word of mouth intention
Online Access:	https://www.tandfonline.com/doi/10.1080/23311975.2022.2082015