Events as a Framework for Tourist Destination Branding – Case Studies of Two Cultural Events in Croatia

Events have become an increasingly significant component of destination branding. Many destinations throughout the world have developed events portfolios as a strategic initiative to attract tourists and to reinforce their brand. In this paper, the focus of research will be on tourist destination br...

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Bibliographic Details

Published in:	Turizam
Main Authors:	Klara Trošt, Sara Klarić, Marinela Dropulić Ružić
Format:	Article
Language:	English
Published:	University of Novi Sad 2012-04-01
Subjects:	tourist destination events destination branding Varaždin Barban
Online Access:	http://www.dgt.uns.ac.rs/turizam/arhiva/vol_1602_3.pdf