Campaigning on the Internet: 2008 Presidential General Election Candidate Webpage

The Internet is becoming an increasingly important component of political campaigns. This study employed content analysis to apply Functional Theory and Issue Ownership Theory to Obama’s and McCain’s presidential candidate webpages in the 2008 campaign. Acclaims (92%) were more common than attacks (...

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Bibliographic Details

Published in:	KOME: An International Journal of Pure Communication Inquiry
Main Authors:	William L. Benoit, Mark Glant, Leslie Rill
Format:	Article
Language:	English
Published:	Ludovika University Press 2016-12-01
Subjects:	2008 president candidate webpage Functional Theory functions topics
Online Access:	http://komejournal.com/files/KOME_WB%202008.pdf