Designing and Validating an Electronic Customer Relationship Management Model in Private Banks

Purpose: The purpose of this research was primarily to design the electronic customer relationship management model and explain its consequences.Method: Validation of electronic customer relationship in private banks based on mixed research and descriptive-exploratory method were used. On this basis...

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Bibliographic Details

Published in:	International Journal of Digital Content Management
Main Authors:	Mina Abdolalipoor, Hossein Budaghi Khajeh Nobar, Parvaneh Gelard, Reza Rostamzadeh
Format:	Article
Language:	English
Published:	Allameh Tabataba'i University Press 2023-07-01
Subjects:	electronic customer relationship management consequences of e-crm private banks data-based theory partial least squares
Online Access:	https://dcm.atu.ac.ir/article_14959_ac9d0f826babbcc025fdfbcc0e695db6.pdf